MIAMI, FL – July 20, 2017 – MiamiCentral, the expansive downtown development featuring Central Fare, the city’s first food hall experience, innovative retail shops, 800+ Park-Line rental residences, uniquely connected urban offices and a major transit hub providing both local and multi-city transit options, announced today the additions of Einstein Bros. Bagels and Starbucks to its lifestyle retail promenade. Serving the downtown community, the licensed locations are a collaboration of celebrated Miami Heat basketball star and community leader Udonis Haslem and Managing Partner Ramona D. Hall, through their company JFC Miami, a dynamic South Florida food and beverage operator.

“We are delighted to have JFC Miami join MiamiCentral with Udonis Haslem and Ramona D. Hall as a part of our team,” shares Daniel Quintana, vice president of development for Florida East Coast Industries. “MiamiCentral is the new epicenter of Miami, home to Brightline and leading companies Ernst & Young and Cisneros, Miami’s first true food hall experience, Central Fare, and at the crossroads of Metromover, Metrorail and the future Tri-Rail expansion into downtown.”

JFC Miami’s soon-to-open Starbucks and Einstein Bros. Bagels in MiamiCentral add to Haslem’s ever-expanding culinary portfolio that is helping to shape the future of South Florida’s economic community. JFC Miami aims to hire local job seekers and young adults from low-income households to provide them with the means necessary to support their families, a mission Haslem and partner Hall are equally passionate about. A proven leader in South Florida’s business and political community for the past 20 years, Hall’s past experience with regional and national brand management proved instrumental in securing JFC Miami’s new MiamiCentral operations. JFC Miami was awarded 2017 Franchise/Licensee Company of the year by Black Enterprise, the premier business, investing and wealth-building resource for African Americans.

With office, retail, dining, entertainment, residences and Brightline, MiamiCentral is set to transform downtown’s urban landscape, connecting people with the places and things they love. For more information, visit

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About JFC Miami

JFC Management Holdings, LLC (“JFC Miami”) is a dynamic food and beverage operator headquartered in Miami, Florida. JFC Miami operates Starbucks and Einstein Bros. Bagels license stores in South Florida. As a licensee, the company strives to maintain strong and solid relationships with the communities where they do business. JFC Miami is comprised of celebrated American basketball player and partner, Udonis Haslem, and Managing Partner, Ramona D. Hall. The goal of JFC Miami and its partners is to provide employment opportunities for those job seekers who are often overlooked in order to help them support their families and began to chip away at the American dream. For more information, please visit

About MiamiCentral

MiamiCentral is an 11-acre, transit-oriented mixed-use development spanning over six city blocks in the heart of downtown Miami from Florida East Coast Industries, one of the oldest leading real estate and infrastructure developers in Florida. The project’s initial phase features 300,000+ square feet of Class A office space; 180,000+ square feet of innovative retail and dining experiences including Central Fare, Miami’s first true food hall experience; 800 smartly designed residential rental units; and the home of Brightline, redefining train travel in the United States. For more information, visit our website: and follow us on Facebook: @gomiamicentral, @centralfare, Instagram: @gomiamicentral, @centralfare,  and Twitter: @gomiamicentral, @centralfare.