Juice Bar and Coffee Concept Now Serving MiamiCentral Visitors and Locals

Miami, FL – July 2018 – Brightline guests and Miami residents can now look forward to fresh options with the opening of Joe & the Juice at MiamiCentral, Downtown Miami’s new hub for all things transportation, leisure and business. The 2,400 square foot juice bar and coffee joint is the first restaurant concept to open at MiamiCentral, invigorating the Downtown Miami food and beverage scene. Located in MiamiCentral’s Brightline Station lobby, Joe & The Juice offers a modern, hip ambiance catering to those who like a fast, yet healthy lifestyle while still savoring an authentic and unique brand. Founded in Copenhagen in 2002 by CEO Kaspar Basse, Joe & The Juice serves the finest high-quality, natural, and organic ingredients in its freshly prepared juices, shakes, coffee and sandwiches. The reputable Scandinavian brand has over 200 locations worldwide and this latest location caters to the over 250,000 people living and working in Downtown Miami. In addition, guests taking Brightline, Metromover and Metrorail will all benefit from this new amenity.

MiamiCentral spans across six Downtown Miami city blocks and serves as the southern terminus for Brightline and a centric stop for Metromover, Metrorail and future Tri-Rail service. The project includes two office towers and two residential towers in the heart of Downtown Miami each offering state-of-the-art amenities and meeting spaces. MiamiCentral consists of 160,000 square feet of retail, including a major grocer. MiamiCentral features Central Fare, a dynamic, urban marketplace and food hall experience committed to a thriving downtown with over 20 food and beverage purveyors by local artisans, tastemakers and chefs. Central Fare will open this fall and more partners to be announced in the coming months.

Joe & The Juice is now open at MiamiCentral at 650 NW 1st Avenue, Suite 100, Miami, FL 33136. This is their fifth store to open in South Florida. Joe & The Juice hours of operation are Monday – Sunday, 7 am to 7 pm. For more information on MiamiCentral, please visit

About MiamiCentral

MiamiCentral is the new hub for all things transportation, leisure and business. The transformational, transit-oriented development spans six Downtown Miami city blocks and features Brightline’s Miami Station, in addition to connectivity to Metromover, Metrorail and future Tri-Rail service. At MiamiCentral, retail and dining venues, including a food hall experience, make-up an expansive promenade surrounding two residential towers with over 800 apartments collectively known as Park-Line MiamiCentral. The monumental development, by Florida East Coast Industries, has introduced its first office tower, 3 MiamiCentral, reimagining Miami’s Central Business District. Underway and opening in phases, MiamiCentral offers a first-of-its-kind lifestyle destination for transit, dining, entertainment, living and business.